In the Turku Rock Academy (TRA) band coaching package, invented at the City of Turku’s Youth Services, also help in promotional matters for the young bands is included. All bands get a set of promotional pictures for marketing purposes.
Rock Academy uses local photographers. Because the bands and their music styles are different, it is important that they also get distinctive photos.
Juha Kurri’s (born 1985) road to photographer at Turku Rock Academy started from Turku Ohjaamo. When his career as a photographer took off and the quality of work was high-class and versatile, Kurri continued band photography as a freelancer for the TRA alongside other work.
– The best part about this line of work is, that I’ve had the chance to follow the path of the young bands, in a way grow together and photograph gigs, music videos and band clinics, Kurri tells.
– With imposing pictures from gigs, I want people to be able to experience live music through photographs.
In photography Juha Kurri’s passion is chance. He skillfully takes advantage of even challenging light circumstances in different spaces.
Promotional pictures and videos take on ever growing importance
– Bands often overlook other than musical aspects in building their image. Nowadays, when a major part of promoting the band happens online, the importance of pictures has grown still, the executive director for TRA, Tomi Arvas, tells.
– Juha Kurri is one of our most used photographers as he knows how to find the look characteristic to each band.
Juha Kurri’s photographs have been published for example in Rumba magazine, several exhibitions and on webpages, press releases and tour posters of many different bands.
Juha Kurri’s photo exhibit at Café Vimma 22.3.-30.4.2019. Opening on 22 March 2019 at 18, free entry. After the show, the photos will be in display at Aura Brewery until midsummer.