The Shift is an international business festival held at the medieval Castle of Turku, Finland, from the 31st of May to the 1st of June 2017.

Technology is constantly shaping and being shaped by society, and many fields are on the brink of a revolution. Such technologies as virtual reality, augmented reality, and artificial intelligence are opening vast new opportunities.

The SHIFT concentrates on how emerging technologies will change the fields of health, learning and energy. What drives The SHIFT forward is the will to pave the way for sustainable and ethical business models that accelerate positive societal change. In addition to hearing inspiring keynote speakers, The SHIFT is filled with panel discussions, workshops, and exclusive roundtable sessions with thought leaders.